Mobile coupons and rewards are gaining popularity as new smartphone applications evolve to manage multiple loyalty programs.
The loyalty platform enables offers and coupons to be made accessible directly on the consumer’s mobile device.
Marketing agencies and merchants can deliver offers and coupons to devices consumers own and carry around with them.
QR Barcode scanning and NFC technology simplifies the process of performing transactions and exchanging data between devices in close proximity.
Android smartphone devices embedded with NFC chips are used to deliver an enhanced consumer experience through a mobile-based point of sale application.
The loyalty platform enables programs to be built around the growing acceptance and usage of mobile payments, taking advantage of the ability to deliver rewards on mobile devices.