The main operational drivers of a loyalty program are improving business profitability, increasing growth, and enhancing program cost efficiency.
Higher profitability is achieved when loyalty programs improve the incremental revenue spend and motivate the customer to spend on products with better margins.
The growth of loyalty program delivered on our platform is tied to marketing efforts, which are targeted in order to connect with customers.
We make use of marketing analytics to identify profitable customer behavior and build targeted programs.
This enables issuers to focus on the most loyal customers and build loyalty programs around profitable customer behavior, while phasing out programs that do not deliver the right value.